Giordano’s Journey with ZALORA eProduction Services (ZPS): Elevating Fashion Content with Ease
At Zalora, we are committed to empowering brands to tell their stories and showcase their products in the best possible light. We have had the pleasure of working with Giordano, a brand renowned for its modern, simple designs and high-quality fashion essentials. Guided by their motto, “World Without Strangers,” Giordano strives to provide relevant, essential, and timeless fashion for everyone.
The Challenge: Managing Product Content Creation
Before partnering with ZPS, Giordano encountered ongoing challenges in managing their product content creation. Collaborating individually with freelance models proved to be difficult and costly, especially working with a limited number of SKUs per session. Additionally, finding professional models that fit the brand’s image was a constant struggle.
The ZPS Solution: Efficiency and Quality
Working with ZPS brought significant value to the Giordano team. Photoshoots became faster, more organized, and significantly more affordable thanks to ZPS's service rates. The high-quality images produced by ZPS were versatile, suitable for use not only on Zalora’s platform but also across other platforms and social media channels. The professionalism and appeal of the models provided by ZPS further enhanced the brand’s product presentation.
The Experience: Satisfied and Inspired
Overall, Giordano expressed satisfaction with the professionalism, responsiveness, and high production standards provided by ZPS. In particular, the consistent quality of models and photography that enhanced the overall look and feel of their product catalog, making ZPS a reliable partner in building a stronger digital retail experience.
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