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Gain a better understanding of your customers and drive your brand strategy with ZALORA's trade data and access to insights derived from the region's largest highly-qualified, fashion-focused, purchase-intent audience, part of Data by GFG (DbG).

What Is It

What Is It

TRENDER Basic, a Data by GFG (DbG) Product, is a monthly circular that provides brand partners with access to key product, competitor and customer insights. Here, suppliers will better understand who is buying products in their category, and be better equipped for future seasons' demands by knowing what types of products customers are looking for.



ZALORA, with its team of in-house fashion experts, introduces TRENDER, helping fashion brands understand who their customers are, how they behave and what they are looking for.

TRENDER opens up a new world of possibilities, enabling brands to fully capitalise on ZALORA’s trade data to drive your brand’s strategy - not just on ZALORA, but across all sales channels (both online and offline) from design to delivery. Knowing who is buying your products helps buyers and marketers streamline their efforts to target the right audience. Knowing what your customers are looking for helps identify gaps in your portfolio so your design team can better prepare for next season’s demand.

Whatever your business needs may be, TRENDER is tailored to align with it, so you can put consumer data into perspective to identify where you are doing well and where you need to improve.

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Who Is It For

Dive deep into the region’s market insights with ZALORA’s TRENDER Dashboard! Created to empower businesses with limited visibility on Southeast Asian trends, TRENDER provides actionable data–from product pricing to merchandising–that can guide your business in an ever-evolving retail landscape.

Key Benefits



Compare your performance against other competitors.


Help guide your business according to various product categories and markets.


Provide high-level view of fastest growing markets of a particular category, as well as growing subcategories.



Understand customer's buying behavior and analyze customer portfolio.


Subscription is enabled through ZALORA’s Global Seller Centre - a one-stop solution for all our Marketplace merchants needs




Take advantage of in-depth analysis extracted from ZALORA’s proprietary Big Data solution, plus...

  • A bird’s eye view on market and category trends, with tailored reports on best performing and fastest growing categories & subcategories on ZALORA.
  • Interactive dashboards that allow brands to analyse every aspect of their business on ZALORA
  • Sales and orders data comparison against ZALORA’s market average.
  • Periodic “special feature” releases, e.g. COVID-19 report.
  • Customer and Product related data, from trending SKUs to top market regions.

TRENDER Empowers Data-Driven Decisions



Market & Category Trends

  • Fastest Growing Markets
  • Bast Performing Categories
  • Top & Trending Subcategories



  • Sales by Price Band
  • Sales by Customer Age Band
  • Sales Against Market Average


Customer Awareness

Customer Awareness

  • New Customer Split (Who are the customers purchasing on ZALORA?)
  • Top Regions (Which regions are my product categories selling best in?)
  • Top & Trending Age Groups (What age groups are trending on ZALORA?)

Product Insights

Product Insights

  • Popular & Trending SKUs (Which products are best-sellers on ZALORA?)
  • Fastest Growing Sizes & Colours (What are best-seller attributes?)
  • Price Band Share (Which price ranges work best with ZALORA’s customers?)

Start your 1-month FREE TRIAL

Sign-up today and get access to the region’s leading industry data right at your fingertips. For a limited time-period ZALORA offers a 1-month trial of TRENDER Standard Subscription to our selected brand partners. Only for you, we have:

  • Completely free for 1 month*
  • Tailored data only for you
  • Access to key product, competitor & customer insights
  • Empower your team with leading industry data right at your fingertips

*Note: Currently, TRENDER Basic is only available for ZALORA sellers.


To find out more about Trender Basic, email us and we will get back to you.




Are you looking for an interactive and dynamic data tool that allows you to cut and slice the data?
Check out our other data services.


TRENDER Professional

Get In Touch

Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.