Nike
ZAP: ZALORA Advertising Platform
Nike was keen on innovating new sales channels and mediums in order to create more awareness for their Sports Bra & Tights line. They wanted to create a space with strong content and educational information to help consumers identify and purchase their Nike sports bra & tights. They hence picked ZALORA’s platform…
Under Armour
ZAP: ZALORA Advertising Platform
The Pride collection for Under Armour was a first time launch in SS20. They wanted to push the collection which included Pride themed shoes and apparel to a large female audience. Women have been found to be more accepting and tolerant of the LGBTQ community hence their objective of reaching out to a largely female community.
PUMA
ZAP: ZALORA Advertising Platform
PUMA wanted to launch their new Provoke XT collection with maximum exposure on ZALORA across ID, PH, MY & SG. PUMA utilized ZALORA’s 360 digital marketing solutions; which included onsite banners, EDMs, organic social postings & performance marketing ads. The goal was to reach as many people and create awareness of the launch.
Nike
TRENDER Professional
Nike boosted its digital strategy amidst the COVID-19 pandemic to adapt to the “new normal” by using ZALORA’s TRENDER Professional in 2020. Through the capability of interactive dashboards on TRENDER Pro, Nike was able to analyze every aspect of their business on ZALORA, from sales performance to traffic and product insights…
Paula’s Choice
Sell with ZALORA
Transforming skin since 1995, Paula Begoun the founder of Paula’s Choice, has done what nobody in the beauty industry has - told the truth. Originating from the United States, Paula’s Choice has established one of the most robust science-backed foundations in the global industry today. With their dedication to bring quality and effective...
DeFacto
Fulfilled By ZALORA (FBZ)
DeFacto is one of the largest clothing retailers in Turkey with presence in over 30 countries mainly in Europe, and they selected ZALORA as their exclusive e-commerce partner in Asia to expand their business in the region. With a vision of becoming a global fashion brand since their foundation, DeFacto has significantly expanded…
PUMA
ZALORA Partner Services
ZALORA, Asia’s leading fashion and lifestyle e-commerce platform, supports Puma, the third largest sportswear manufacturer in the world that designs and manufactures athletic and casual footwear, apparel, and accessories, in its supply chain operations across Southeast Asia with solutions tailored according to each market’s needs.
Adidas
Brand Collaboration
In collaboration with Adidas, the world-renowned German performance and lifestyle apparel brand, ZALORA launched a supermarket pop-up store in Southeast Asia to tap on the re-emerging popularity of physical retail post-COVID-19 pandemic. By blending and synergizing both online and offline shopping experiences, the partnership explored the…
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