Envisioned with retail intelligence in mind, TRENDER is ZALORA’s latest analytics solution where fashion meets data. Powered by our team of in-house experts, brands can now fully benefit from ZALORA’s trade intel derived from more than 60 million visits per month. As one of the innovators of large-scale e-commerce in the region, ZALORA’s years’ worth of trade provides brands with a holistic view of the evolving retail landscape in Southeast Asia.

With a comprehensive database, we pride ourselves on having the largest number of highly qualified, fashion-focused, and purchase-intent audiences in Southeast Asia, making us perfectly positioned to predict fashion and lifestyle trends than anywhere else within the region. Given the intricacies of today’s retail climate, we believe that it is through such transactional data, businesses can best meet a consumer’s ever-changing needs.

TRENDER Professional is a self-service business intelligence platform where brands can draw on ZALORA’s extensive data ecosystem & gain insights into transactional, browsing and customer data. One can also take advantage of ZALORA’s benchmark data and compare their performance with over 9,000 local and global brands. Brands can upgrade their subscription plan to gain access to more features such as data extraction, API integration, and the ability to fully edit their own dashboard.

Tailormade and customised to suit any retailer, TRENDER also offers performance evaluation alongside an in-depth COVID-19 consumer analysis. In fact, TRENDER released a COVID-19 Sales Dashboard to help subscribed brands understand the shift in the retail trends during these uncertain times. Insights include analysing the shift from mobile to desktop and help track the change in customer’s demand and shopping behaviour pre and post COVID-19, such as increase in sales in nightwear and activewear categories.

By providing more visibility and insight into their products and audience, TRENDER enables brands to drive their businesses strategy, not just on ZALORA, but throughout all sales channels from design to delivery.