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TRENDER Professional

A self-service business intelligence platform, part of Data by GFG (DbG), where brands can draw on ZALORA's extensive data ecosystem & gain insights into transactional, browsing and customer data.

What is it

What Is It

TRENDER Professional provides you with interactive dashboards of extensive data insights, allowing you to analyse your business on ZALORA. As a business intelligence platform, TRENDER Professional consists of a selection of modules like…

  • Customer Insights
  • Product Insights
  • Traffic Insights
  • Competitive Analysis
  • Live Sales and Inventory Updates
    … and many more.

New TRENDER modules and insights are always being worked on to bring you insightful data and help you make informed decisions for your business.

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About TRENDER

About TRENDER

Envisioned with retail intelligence in mind, TRENDER is ZALORA’s latest analytics solution where fashion meets data. Powered by our team of in-house experts, brands can now fully benefit from ZALORA’s trade intel derived from more than 60 million visits per month. As one of the innovators of large-scale e-commerce in the region, ZALORA’s years’ worth of trade provides brands with a holistic view of the evolving retail landscape in Southeast Asia.

With a comprehensive database, we pride ourselves on having the largest number of highly qualified, fashion-focused, and purchase-intent audiences in Southeast Asia, making us perfectly positioned to predict fashion and lifestyle trends than anywhere else within the region. Given the intricacies of today’s retail climate, we believe that it is through such transactional data, businesses can best meet a consumer’s ever-changing needs.

TRENDER Professional is a self-service business intelligence platform where brands can draw on ZALORA’s extensive data ecosystem & gain insights into transactional, browsing and customer data. One can also take advantage of ZALORA’s benchmark data and compare their performance with over 9,000 local and global brands. Brands can upgrade their subscription plan to gain access to more features such as data extraction, API integration, and the ability to fully edit their own dashboard.

By providing more visibility and insight into their products and audience, TRENDER enables brands to drive their businesses strategy, not just on ZALORA, but throughout all sales channels from design to delivery.

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Who Is It For

Brands like yourself who are keen on using advanced data analytics and visualisations to achieve growth and strategic targets through insightful data, as well as to identify and meet your consumers’ needs.

Key Benefits

 

Compare Against Market Benchmark

Compare Against Market Benchmark

Know where your brand’s position in the competitive landscape

Insights On Trending Product Assortments

Insights On Trending Product Assortments & Pricing

Know what to stock and how much to sell for

Elevate Design Intelligence

Elevate Design Intelligence

Know what consumers are looking for

 

Explore Geographical Segmentation

Explore Geographical Segmentation

Know where the demand is coming from

Understand Customer Buying Behaviour

Understand Customer Buying Behaviour

Know which products consumers are buying

Deep Dive Into Customer Portfolio

Deep Dive Into Customer Portfolio

Know who is buying your products

Dashboard Offerings

 

General Modules

 

Customer Insights

Customer Insights

  • Analyze customer demographic
  • Segments/ Trends and purchasing behavior

Traffic Analysis

Traffic Analysis

  • Track marketing metrics
  • Evaluate conversion rate, page views

Product Insights

Product Insights

  • Understand product attributes
  • Top selling products, season assortment

 

Basket Analysis

Basket Analysis

  • Sub categories purchased together
  • Price bands purchased

Competitive Insights

Competitive Insights

  • Monitor sub category rank position
  • Understand market trend

Ratings & Reviews

Ratings & Reviews

  • Analyse top and bottom rated products
  • Understand customers’ reviews

 

Return Rate Insights

Return Rate Insights

  • Analyze reasons for return
  • Monitor most-returned products

 

 

 

 

Trade Modules

 

Weekly Inventory

Weekly Inventory

  • Monitor Stock quantities at SKU and size level
  • Full visibility over closing stock, STR, cover days, low performers and OOS

Daily/ Live Sales

Daily/ Live Sales

  • Monitor daily/hourly sales, orders, markdowns, basket value and more
  • Visualize daily traffic and intent at category and subcategory level
  • Access and download raw data about stock at SKU simple (size) level

Campaigns

Campaigns

  • Monitor campaign sales on a daily basis
  • Understand campaign performances
  • Compare campaigns with each other and against no-campaign periods
Subscription Package Types
Subscription Package Types
Subscription Package Types
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Sign Up For A FREE TRIAL!

 

Access to sales, key product, inventory, competitor & customer insights. Empower your team with leading industry data right at your fingertips.

CURRENT CLIENTS
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TESTIMONIALS

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FIND OUT MORE ABOUT OUR

 

TRENDER Basic

Get In Touch

Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.

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