Under Armour
Under Armour
Under Armour

ZAP: ZALORA Advertising Platform

under-armour

Challenge

JUNE 8-14, 2020

Challenge

The Pride collection for Under Armour was a first time launch in SS20. They wanted to push the collection which included Pride themed shoes and apparel to a large female audience. Women have been found to be more accepting and tolerant of the LGBTQ community hence their objective of reaching out to a largely female community.

#FFFFFF
#FFFFFF
Solution

Solution

Under Armour wanted to reach a wider audience aside from what their sales and social media channels allowed. They tapped onto paid marketing services and on-site banners, CRM and social media channels to reach a larger female audience.

Results

Their campaign saw a total sales uplift of 2.9X with about 4.8 million impressions.

2.9X

Total Sales Uplift

4.8M

Campaign Impression

Get In Touch

Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.

ENQUIRE HERE